With over 10 years of experience in digital marketing, I am a seasoned entrepreneur and growth marketer who delivers results and drives growth through targeted campaigns across multiple channels and industries. As the CEO and Founder of Bath Marketers and other companies, I specialize in digital marketing for luxury bathroom remodeling firms, offering services in local SEO, lead generation, Google My Business, website development, and paid media.
Previously, as the Marketing Manager at Roofing Marketing Pros, I led a team responsible for managing over 100 clients from the home services industry. I developed and executed a comprehensive lead generation strategy that covered Meta, Google, TikTok, Bing, Local Service Ads, and organic search. I have a proven track record of implementing new processes, improving service delivery, and overhauling campaign execution and optimization strategies. Some of my department’s successful projects include landing page optimization, lead attribution and tracking, conversion rate optimization, business analytics, and automation between platforms, software, and third-party providers.
In addition, I bring expertise as a speaker, consultant, and professor in digital marketing, e-commerce, and martech, working with a diverse range of clients and institutions across the Americas and Europe.
